Useful tracking starts with the right questions.
Find the ones worth winning.
Research custom prompts, organise them by topic and review estimated query volume where available. Add selected results to tracking to collect answers and citations.
What you get
- Starting prompts built from your website, products and competitors
- Topics ranked by estimated demand and buying intent
- Add a prompt to tracking in one click
Build a more focused research and tracking plan.
The detail behind the view
Questions, not keywords
People ask AI full questions with their situation attached. Research groups every way of asking the same thing into one topic you can build a page for.
Ranked by demand and intent
Each topic shows estimated relative demand and buying intent, from early research to comparisons and pricing, so the topics closest to a sale rise to the top.
Straight into tracking
Add the topics that matter to tracking, and send gaps on to your audit and action plan.
Prompt & Topic Research FAQs
Quick answers about this feature.
How is prompt research different from keyword research?
Keyword research shows what people type into a search box. Prompt research shows what they ask an AI, which is usually longer, more specific and full of context. A prompt points you at a question to answer directly enough to be quoted.
Do you have real prompt search volume?
No tool does. AI companies don’t release what users type, so prompt volume figures are estimates. ModelSurge shows relative demand within your category where available.
Can I add my own prompts?
Yes. Edit, delete or add prompts at any time. Questions from real customer conversations are often the most valuable.
Works with the rest of the platform
GEO Site Audit
Blocked crawlers, pages that load empty, facts stuck inside images, answers that are hard to find.
Strategy & Action Planning
Review suggested focus areas, content gaps and sources to watch.
AI Agents & Templates
Start from templates for AEO and SEO reports, content refreshes, FAQs, internal linking and page copy.