Competitors may appear where your brand is absent.
Find out where, and why.
Compare citation share across selected competitors. Inspect topic heatmaps and citations by prompt to identify overlaps and gaps within your tracked questions.
BMW is cited in 5 of 6 servicing answers. Tesla appears in none. Most cited source: a maintenance guide on BMW’s owner site.
What you get
- Citation share against the competitors you select
- Topic heatmaps that show where each brand is strong
- Citations by prompt, so you can see why they win
Focus competitive research on specific topics and questions.
The detail behind the view
Share of voice by topic
A heatmap of visibility by topic and brand shows where you lead, where you trail and where nobody owns the answer yet.
The prompts behind the gap
Open any topic to see the exact prompts where competitors are named and you are not.
The sources they win with
See which pages AI cites when it recommends a competitor, so your research starts from evidence rather than guesswork.
Competitive Analysis FAQs
Quick answers about this feature.
How many competitors can I compare?
You choose which competitors to compare. Tracking limits depend on your plan.
What is a topic gap?
A topic where competitors are named in AI answers and your brand is not. Gaps help you decide which questions to research and which pages to improve first.
Works with the rest of the platform
Brand Reputation Insights
Review positive, neutral and negative brand signals across categories such as trust, quality and customer experience.
Citations & Sources
Explore websites and pages cited in tracked AI answers.
Prompt & Topic Research
Research custom prompts, organise them by topic and review estimated query volume where available.