The way AI describes your brand matters.
Know what it says.
Review positive, neutral and negative brand signals across categories such as trust, quality and customer experience. Compare perceptions with selected competitors.
“…praised for long range and a fast charging network.”
“…some owners report long waits for service appointments.”
What you get
- Sentiment by category, not just one overall score
- The phrases AI uses about your brand
- Perception compared with competitors
Spot messaging themes that deserve investigation and attention.
The detail behind the view
Sentiment by category
Positive, neutral and negative signals for trust, quality, customer experience and more, so you know which theme needs attention.
The words AI actually uses
Read the original answers to check for outdated details, inaccurate claims and descriptions that need clarifying.
Benchmarked against rivals
Compare how AI describes you with how it describes the competitors you track.
Brand Reputation Insights FAQs
Quick answers about this feature.
What if AI describes my brand inaccurately?
Review the original answer and the sources it cites. Inaccuracies often trace back to outdated or unclear information on your site or on third-party pages, which you can then address.
Is sentiment the same as a review score?
No. It reflects how AI answers describe your brand for the prompts you track, grouped by category. It complements, rather than replaces, customer reviews.
Works with the rest of the platform
Citations & Sources
Explore websites and pages cited in tracked AI answers.
Prompt & Topic Research
Research custom prompts, organise them by topic and review estimated query volume where available.
GEO Site Audit
Blocked crawlers, pages that load empty, facts stuck inside images, answers that are hard to find.